In the heart of Avenue Montaigne, Saint Laurent inaugurates its new Parisian flagship store: a space that transcends the traditional concept of a boutique to take on the feel of a sumptuous period apartment.
Here, the aesthetic of a visionary collector takes shape through museum-quality furnishings and objects, works from François Pinault’s private collection, and a dramatic use of precious materials—polychrome marble, custom-designed carpeting—that define an elegant, rarefied, and profoundly Parisian narrative. This intentional effect reflects Creative Director Anthony Vaccarello’s desire to transform the retail experience into a holistic environment, meticulously crafted down to the last detail.
Spread across three levels, generous living rooms unfold like chapters in a coherent yet consistently surprising aesthetic narrative. The atmospheres shift, layer, and amplify, culminating in an element of extraordinary historical significance: the monumental sofa designed by Charlotte Perriand in 1967 for the residence of the Japanese ambassador in Paris. Its long, curved base, seven meters of continuous line, has been reproduced by Saint Laurent as part of a collaboration with the Perriand archive, which this year led to the rebirth of four rare models by the designer.
Τhe curatorial approach, already pioneered at the renovated Milan location on Via Montenapoleone, finds a new intensity in Paris.While in Milan the brand pays homage to Italian ingenuity with works by Gio Ponti, the Scarpa family, Aldo Tura, and Gaetano Pesce, in the French capital the boutique welcomes an extraordinary array of masters of the national decorative arts: Jacques Adnet, Maurice Dufrène, Süe & Mare, François-Xavier Lalanne, Josef Hoffmann, and Jean-Michel Frank.
Among the most evocative pieces, a rare sofa bed by Paul Poiret—once owned by Yves Saint Laurent and Pierre Bergé—testifies to the poetic continuity between the Maison’s history and its present. The move to 35-37 Avenue Montaigne, in the spaces that for years housed the Canadian Embassy, marks a strategic and symbolic transition. After twelve years, this change represents a natural evolution, reflecting the brand’s growth and ambitions. Just steps from the famous Dior address at number 30, the new flagship redefines the geography of contemporary luxury and renews Saint Laurent’s identity as a sophisticated, cultured, and radically modern interpreter of living and dressing.
© Adagp, Paris, 2025. Pinault Collection.
Courtesy Saint Laurent
