When the Cream Architects team, Anna Clara Veltsista and Villy Lentoudi, took on the renovation and interior design of this 210 sq.m. residence in the heart of Athens, their goal was to completely transform the image of a conventional Kolonaki apartment, infusing it with a more distinctive and contemporary character.
The core concept of the design was to approach each space individually, while maintaining a unifying element: the dark grey wall colour, which succeeds in tying together the variations in décor across the different areas, despite the fact that the apartment’s typical 1960s floor plan was preserved.
Upon entering the apartment, Fornasetti wall plates offer a welcoming introduction, guiding visitors into the main living area, which is flooded with natural light and distinguished by a rich colour palette, layered textures, and a mix of materials. Wood, marble, bronze, and glass dominate the space. A sense of constant movement is created through the dynamic presence of the off-white sofa, paired with colourful glass coffee tables, sculptures by artist Della Runick, and a gold floor lamp that anchors the composition.
The more “intimate” dining area is illuminated by custom-made panels clad in hand-painted wallpaper by Misha, along with an antique chandelier that contrasts elegantly with the dining room’s modern lines.
Contrasts define many areas of the home. Modern elements such as the Gallotti & Radice bar coexist with works by Greek artists and timeless icons like the Atollo lamp by Oluce.
What do you consider the highlights of your journey together so far?
Our steps began on a smaller scale, but always steadily and with consistency. Today, we find ourselves in a position where we can undertake highly interesting projects, which makes us genuinely excited about the future. Among the highlights of our journey so far, we single out two apartments in the centre of Athens: G&V Residence and P.I Apartment, the latter of which is about to enter the construction phase.
How did the story of discovering a shared creative vision begin, and how has it evolved over time?
It began by chance eight years ago through a mutual friend — whom we will always be grateful to for bringing us together — at a moment when we were both ready to start something of our own. The first idea was born in a café, and since then it has been evolving every single day. Always guided by shared goals, ethical values, and mutual respect.
When redesigning a space, what are your non-negotiable values and what do you prioritise most?
As cliché as it may sound, we would say functionality always comes first — but with a constant aim for an aesthetically refined result. We place great importance on every detail, even those that may appear simple. All of this naturally takes place within a shared framework that has been defined from the outset with each project’s clients. Quite often, the final result remains very faithful to our original concept and proposal.
How did you approach this particular apartment, and what do you consider your greatest achievement here?
We approached this apartment with great care and affection, aiming to create something unique and distinctive. Since no structural changes were made to the original layout, we sought to breathe new life into the space through the contrasts that define it. Our greatest achievement is that every visitor entering the apartment encounters elements that spark curiosity and invite exploration, as each corner reveals new textures, colours, contrasts, and material details.
How do you feel your aesthetic continues to evolve?
While the fundamental “rules” that define our work remain consistent, we are always in a state of ongoing exploration. We visit exhibitions, travel extensively, and constantly seek fresh ideas, which we then strive to incorporate into our philosophy and, ultimately, into our projects.
What do you consider your most significant achievements as an architectural team so far?
Consistency — both in aesthetic language and in attention to detail — which we believe defines our work.
What are your immediate plans?
The furnishing and interior design of residential apartments within two major, internationally significant developments in Greece: The Ilisian and The Ellinikon.
How has your philosophy around interior design evolved over time, and what do you believe holds particular value today?
Interior design never stops evolving. Today, however, when so much begins to look the same and we are constantly exposed to an overwhelming flow of images and information, it becomes essential to take a step back and reflect on what we truly stand for — what differentiates our work. This allows us to continue building upon those values and to evolve in a meaningful way.
What would you consider a dream project?
To envision and create a home entirely from scratch. So far, we haven’t yet been given that opportunity.
Which interior designers inspire you, and why?
Joseph Dirand — for the sense of refinement and uniqueness that permeates his work.
Gilles & Boissier — for the warmth of the spaces they create and for their distinctive furniture and objects.
Vincent Van Duysen — for his ability to design across all scales with the same level of consistency.
Are we defined by our choices?
Absolutely — in every aspect of our lives. Every decision, whether small or significant, shapes who we are and who we aspire to become.
Is creativity, in general, a path toward becoming better human beings?
We can’t answer that with certainty. Creativity, however, is undoubtedly a path toward broadening one’s horizons, overcoming fears, and growing through the mistakes made along the way.
How would you define beauty?
High aesthetics — in a space, an object, or a behavior.
Have you ever designed an object?
In almost all of our projects, we design custom-made furniture. We often experiment with materials such as wood, stone, and marble.
What do you consider authentic today?
Being yourself.
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Photography: Ioanna Roufopoulou