Vincent Van Duysen brings a spatial identity that evokes the calm and beauty of private interiors in Zara Diagonal Barcelona

Named Zara Diagonal, Zara’s new flagship store in Barcelona is unveiled in a domestic expression entirely imagined by designer and architect Vincent Van Duysen.

Zara and Vincent Van Duysen are launching a new collaboration this fall. Located on Barcelona’s iconic Avenida Diagonal, the Spanish label’s flagship store is an immersive experience, a blend of home and cabinet of curiosities. The Belgian designer continues his work with the brand, for whom he has regularly designed furniture collections since 2022. This Zara Home+ collection is showcased in a new kind of store, designed to offer a more sensory experience through soft lighting, a palette of natural materials, and a hushed atmosphere. Vincent Van Duysen’s contribution reflects his unique approach to architecture and design, characterized by a refined vocabulary and precise lines. The flagship store spans several levels and displays Zara’s fashion and lifestyle collections.

This new Zara flagship in Barcelona has been conceived not simply as a commercial space, but as an immersive environment built around a sensory atmosphere. Inspired by the intimacy of domestic life and the allure of cabinets of curiosities, the space seeks to awaken curiosity and encourage return visits, offering something new at every moment.

Architecture with a residential soul

In the heart of Barcelona, on the iconic Avenida Diagonal, Zara opens its new store designed by Belgian architect Vincent Van Duysen, renowned for his refined, sensorial, and organic approach. Van Duysen brings a spatial identity that evokes the calm and beauty of private interiors.

From the outside, the wide windows of the façade offer glimpses of intimate environments and anticipate what awaits inside: a world where fashion and architecture intertwine. The store unfolds across several levels in a fluid layout, where fashion and lifestyle collections coexist in harmony, shaping a complete vision of contemporary living.

A domestic landscape in constant transformation

The store is organized as a layered domestic landscape: the sequence of rooms deliberately varies, evoking the warmth of a lived-in home. Each display area feels like a room in a house, with its own rhythm, material palette, and identity.

The central lounge is arranged like a home’s living room: an imposing bookshelf runs along the wall, framing a large, freestanding sofa that invites pause. Around it, open wood-and-metal shelves, vitrines, and tactile surfaces combine visual refinement with a familiar, welcoming atmosphere.

The furniture that defines the interior of the flagship belongs to the Zara Home+ by Vincent Van Duysen collection, conceived with the same timeless sensibility as the architecture. These carefully designed pieces not only complete the store’s atmosphere but are also available to customers, offering the possibility of bringing that spirit of calm and sophistication into their own homes.

Material and spatial harmony

The atmosphere is built upon a carefully selected palette: natural wood, brushed metal, soft stone, and matte finishes combine in harmony. Each material is chosen for its appearance and texture, for how it reflects light and ages with grace. Neutral tones enhance the architecture without overshadowing the garments, creating a dialogue between space and product.

A distinctive feature is the exposed wooden beam ceiling, a reinterpretation of domestic architecture that brings warmth, order, and rhythm, while its interplay with recessed lighting turns the ceiling into a canvas of light and texture.