British designer Matthew Williamson unveils his colorful universe in a new lifestyle destination in Mallorca: “What I do now is sunnier, more playful, and more artisanal than exotic.”
After ten years living on the island, Williamson opens the doors of Caserra 71, a concept store in Deià conceived as a universe of curated pieces, vintage finds, and a strong commitment to local craftsmanship.
The name Caserra 71 comes from a blend of casa and sierra: a place in the mountains designed to surprise, shaped by a mix of instinct and carefully considered aesthetics. “I wanted to create a seductive, inspiring atmosphere that invites you to stay,” explains Williamson, who reinterprets the “rustic decadence” of his style. “I like spaces that feel lived-in, full of character and stories—slightly imperfect, not overly polished.”
Mallorca has transformed his long-standing love of color, prints, and textures, expanding both his freedom and perspective: “What I do now is sunnier, more playful, and more artisanal than exotic, with softer tones and more naïve motifs.”
In his work, a childlike sense of wonder remains intact—creation as a form of play. Starting from a simple idea or a dream, experience and skill come into play, involving “many back-and-forths, repetitions, frustrations, and small victories. This time, I am the client myself, so I followed my own tastes.”
The result captures the essence of summer—his favorite season—washing spaces in soft pinks, orange, lemon, and a peach tone “like the ripe flesh of a mango,” all part of his paint line with the British brand Pickleson Paint.
The different rooms unfold as complementary universes: home and lifestyle, “mostly vintage finds sourced from Spain and across Europe,” alongside a gallery wall featuring some of his own works and pieces by local artists. The space also includes fragrances by Vyrao, sunglasses by Jacquemus and Dries Van Noten, as well as collaborations with Arquinesia on a line of candles and with Newby Teas for his own tea blend.
The pink room is dedicated to fashion, featuring “retro and archival pieces from my time in the industry, as well as everyday clothing by Free People,” while the yellow room focuses on leisure: Floyd suitcases, oils by Mount Sapo, and resortwear by OAS for both men and women.
Ultimately, the space is open to the world yet deeply rooted in the idiosyncrasy of Deià. “A friend once told me that I have a clear and recognizable style, but that I adapt well to each place. I want every project to pay tribute to its landscape and context. I love the community here—creative, vibrant, sociable, yet also calm and private when you want it to be. This project had been in my mind for years, with the aim of creating a space that is unique while remaining grounded and respectful.”
Photography Andrea Pomelli
@AD Spain
