Louis Vuitton Unveils their 2025 Holiday Campaign “Le Voyage des Lumières”

A cinematic holiday journey celebrating light, legacy, and the spirit of travel.

“Le Voyage des Lumières” celebrates the enduring spirit of Louis Vuitton, a story of light, dreams and the beauty of the holidays. Louis Vuitton has revealed its Holiday 2025 campaign titled: “Le Voyage des Lumières” – a tribute to the magic of the season and the House’s timeless spirit of travel.

Shot by Jonas Lindstroem, the film begins in Asnières, home to Louis Vuitton’s first workshops, where a handcrafted Malle Courrier trunk becomes a glowing guide through Paris. A lantern drifts across the skyline, leading viewers through dreamlike scenes from aurora-filled skies to frozen lakes and fireside moments, each capturing warmth, craftsmanship and connection.

The journey ends at the Pont Neuf, where hundreds of lanterns light up the night, symbolising the joy of travel and shared wonder. In its closing moment, a mother and child look up, proven as a simple reminder that the brightest journeys are those filled with love and imagination.

Le Voyage des Lumières. Embark on an enchanting journey of light this holiday season — from the Asnières atelier to snowy mountaintops and city skies, the Louis Vuitton lantern illuminates a world of wonder.

Louis Vuitton has placed fashion in the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical.

PHOTO CREDIT: Courtesy of Louis Vuitton