A dynamic and youthful idealism characterizes the new Miu Miu Leathergoods campaign. Photographed by Steven Meisel and filmed by Jordan Hemingway, with Gigi Hadid, taking the lead, the narrative sees a bold and emancipated character moving into a quintessentially bourgeois apartment and making it her own, transforming a conventional environment into a powerfully creative and vital space.
The Arcadie and Wander bags, as always, also have starring roles, in emblematic, matelassé leather, Miu Miu’s most recognisable signature and an enduring symbol of the brand’s innovative technique and rarefied craft. Both are in a palette at once chiming and wilfully clashing with the surroundings, in pop colors as well as more muted and sophisticated tones.
Creative Director: Miuccia Prada
Art Direction: Christopher Simmonds
Photographer: Steven Meisel
Director: Jordan Hemingway
Styling: Lotta Volkova
Cast: Gigi Hadid
@Miu Miu
