For over 70 years, Moncler has redefined what it means to embrace the elements — proving that true warmth isn’t just protection from the cold, but connection, love, and togetherness. Now, with cinematic icons Al Pacino and Robert De Niro fronting the new global campaign Warmer Together, Moncler celebrates friendship, trust, and the timeless power of human warmth.
“Friendship is the greatest thing you can have. Friends, people whom you share the same world with. There is just an innate trust. And the understanding of life.” – Al Pacino
Over seven extraordinary decades of evolution and innovation, Moncler has become synonymous with warmth, embracing the elements, and year-round performance and style. It’s true the brand was born in the Alps in 1952 with a mission to protect climbers and mountain workers from the extreme cold, but for Moncler, warmth was never about the outside.
To manifest that essence, Moncler today unveils the new global statement, Warmer Together, bringing Al Pacino and Robert De Niro together for their first-ever shared campaign.
Warmer Together goes beyond words; it is the heartbeat of Moncler’s purpose. From the very beginning, the brand has known that true warmth is never only in the jackets we wear, it comes from within. It is the warmth of showing up, of looking out for one another, of staying close even in the coldest places. Moncler stands for more than protection from the elements; it stands for connection. Warmer Together is woven into every stitch, a quiet promise to bring people closer, to build bonds, and to remind us that warmth goes beyond insulation. Real warmth is never solitary; it is real when it is shared.
“For decades, Moncler has been associated with winter and puffer jackets, but I have always felt that Moncler is about something deeper: love and a sense of togetherness.
These values have shaped everything we’ve done for over 70 years. Across every product and every campaign, there runs a consistent thread of emotion and human connection.
Through their story of friendship, Al Pacino and Robert De Niro embody everything Moncler truly stands for: affection, warmth, and the belief that we are all better and warmer together.” Remo Ruffini, Chairman and CEO of Moncler
Shot in New York by world-renowned portrait photographer Platon, the Al Pacino and Robert De Niro story unfolds in striking black-and-white images and a suite of short films cut to five themes — Friendship, Respect, Connection, Trust, Warmth — complete with behind-the-scenes moments and the city’s skyline as a recurring motif. Their mutual bond as friends is evident. As they sit together and speak, each man’s energy lifts the other’s presence.
“Warmth was never about the outside. It was always about what was happening on the inside.” Robert De Niro
Snow magazine
