Celebrating 170 years of Burberry, the campaign captures our most iconic silhouette through a series of intimate black-and-white portraits, brought to life by a cast of global stars.
As Burberry marks its 170th anniversary, ‘The Trench, Portraits of an Icon’ celebrates a beloved signature style that has long bridged function and fashion.
Founder Thomas Burberry’s pioneering invention, gabardine, has been redefining outerwear since 1879. Engineered to resist the elements while allowing freedom of movement, this innovative fabric introduced a new way of dressing. Today, each trench coat continues to embody the same duality: a shield against the weather and a canvas for self-expression – cherished across generations around the world.
Refined through quiet evolution, the Burberry trench endures. Practical and expressive, functional and unmistakably elegant, it remains a symbol of British culture and modern heritage.
Burberry’s Chief Creative Officer, Daniel Lee, says of the campaign: ‘To celebrate the Burberry trench, an icon of British style and fashion, we invited friends from across the creative world to bring it to life.’
Photographed by Tim Walker, the series of intimate black-and-white portraits feels immediate and timeless, with an easy sophistication in the many ways the trench is worn throughout: a collar turned up, a belt loosely tied – it feels at once protective and expressive.
Agyness Deyn / Alva Claire / Bright / Daisy Edgar-Jones / Eberechi Eze / Erin O’Connor / Hikaru Utada / Iris Lasnet / J.Y. Park / Jack Draper / Jonathan Bailey / Karen Elson / Kate Moss / Kendall Jenner / Kid Cudi / Kristin Scott Thomas / Little Simz / Matthew Macfadyen / Reece Clarke / Rosie Huntington-Whiteley / Sora Choi / Teyana Taylor / Wu Lei
