Zeus+Δione presents a new international accessories collaboration, joining creative forces with Pierre Hardy, one of the world’s leading luxury designers, to reinterpret his iconic Alpha Bag.
The collaboration comes at a pivotal moment for Zeus+Δione, as the brand expands its presence in France and opens a new chapter in the world of accessories through creative partnerships with designers of international acclaim.
Designed fifteen years ago, the Alpha Bag was Hardy’s answer to a seemingly simple question: what are the elements a bag truly needs? Its sculptural silhouette stands out for its pared-back design, free of unnecessary details or embellishment, defined instead by pure geometry. Its timelessness lies precisely in this simplicity—a form so precise that it resists both time and trends. Zeus+Δione has preserved the character of this iconic design while translating it through its own aesthetic language in four new shades inspired by the palette of its Fall/Winter 2026 collection, Enosis.
“Pierre and I immediately spoke the same language in the way we work, in our shared love of classical architecture, and in the way we interpret the stimuli around us,” says Dimitra Kolotoura, Founder and CEO of Zeus+Δione. “I feel very proud that we have embarked on this journey together with a design that is as timeless as it is contemporary: the Alpha Bag.”
For Hardy, Greece has always been a point of reference—a country woven into language, history and myth, and a place he returns to personally. This sense of familiarity made the collaboration feel like a natural convergence. At Zeus+Δione, he recognised a brand driven by the same instinct that has shaped his own work for more than a decade: the belief that form is the foundation of every design, and that this foundation can only be built through precision in craftsmanship.
“Greece, every time I return, gives me energy, calm, and everything that truly resonates with me,” says Pierre Hardy. “So when Zeus+Δione approached me, I saw it as a stroke of luck: an opportunity to creatively share the things I love. And the more I got to know the people behind the brand and their work, the more clearly I could see its identity.”
The name of the bag carries its own particular significance. “Alpha”, the first letter of the Greek alphabet, becomes an eloquent symbol for a brand entering a new chapter—one defined by greater confidence, clarity of vision and creative boldness. The collaboration marks a dynamic step forward for Zeus+Δione in the world of accessories, while remaining true to the values that define the brand: technical excellence, clarity of design and a distinctly Greek perspective.
The window displays welcoming the Alpha Bag into Zeus+Δione’s stores in Greece feature works by Greek artist Theodore Psychoyos, initiating a dialogue that the brand hopes to continue in the future. Psychoyos’ work, where smooth surfaces coexist with voluminous, raw stone forms, meets the Zeus+Δione × Pierre Hardy collaboration on common ground: craftsmanship, materiality and the power of contrast.
The Alpha Bag is available at zeusndione.com, at Zeus+Δione stores in Greece, and at selected international points of sale.
Photos: Panos Davios, Yiorgos Kaplanidis
ABOUT PIERRE HARDY
Pierre Hardy is a French designer with an international presence in the world of fashion and luxury. He began his career at Christian Dior and, since 1990, has collaborated with Hermès, where for decades he has shaped the maison’s creative direction across footwear and high jewellery. In 1999, he founded his eponymous house, establishing a distinctive design language characterised by clean lines, geometry and architectural forms.
ABOUT ZEUS+ΔIONE
Zeus+Δione was founded in 2013 with the aim of showcasing and redefining Greek craftsmanship. Drawing inspiration from tradition, mythology and cultural heritage, the brand combines timeless elements with a contemporary, distinctly Greek aesthetic to create high-quality pieces.
Since 2020, the company has been led by Dimitra Kolotoura, while in 2021 internationally acclaimed designer Marios Schwab joined Zeus+Δione as Creative Director, further strengthening the brand’s design vision. The mission of Zeus+Δione remains unchanged: to preserve traditional techniques at risk of disappearing and support the local communities that keep them alive. By incorporating traditional motifs and techniques, the brand creates timeless ready-to-wear pieces that reflect the essence of Greek identity.
Today, Zeus+Δione has a strong presence in both the domestic and international markets, offering a wide range of products including ready-to-wear, accessories, swimwear, footwear, jewellery and, more recently, a premium home collection. The strategic partnership with Halcyon Equity Partners S.C.A. SICAR in November 2024 marked an important milestone for the company, strengthening the brand’s international presence and opening new horizons for Greek creativity on the global stage.
