Perched on the seventh floor of the St. George Lycabettus Hotel, alongside the iconic Vertigo Rooftop Pool with its panoramic views over Athens, the new Vertigo Boutique makes its debut this season under the creative direction of Isobel Vasilopoulou. A distinctive fashion and lifestyle destination, it redefines the shopping experience by combining contemporary aesthetics with timeless Athenian elegance.
The concept was conceived as a space where hotel guests can discover contemporary Greek brands and support local designers and makers. Developed in collaboration with architect Stelios Apostolakis, the boutique has been transformed into a retail environment inspired by the identity of the Vertigo Rooftop Pool. Every item has been carefully selected around the colours of the Greek sun and sea and, most importantly, is Made in Greece, celebrating the creativity, quality, and authenticity of contemporary Greek production.
Designed as a place of discovery and inspiration, Vertigo Boutique presents a thoughtfully curated selection of leading Greek brands that embody the creative spirit of modern Greece. Among them are Sun of a Beach, Crinolino, L’Ile de Soleil, Emma Swimwear, and Kalopsia Finesse, alongside a carefully chosen roster of designers whose work combines craftsmanship, authenticity, and refined aesthetics.
From sophisticated beachwear and resortwear to statement bags, handcrafted jewellery, accessories, and unique design objects, each creation tells a story of Greek craftsmanship, inspiration, and contemporary design.
More than a retail destination, Vertigo Boutique is a celebration of contemporary Greek creativity and Mediterranean aesthetics. Located in one of Athens’ most atmospheric settings, it offers a unique experience where fashion, design, and authentic Greek hospitality come together, shining a spotlight on the creators shaping the future of Greek style.
Open daily: 10:00 AM – 12:00 AM
