Louis Vuitton presents the Speedy P9 in a series of still-life photographs and videos embodied by several Louis Vuitton Ambassadors and Friends of the House who open their Speedy P9 to reveal personal belongings that hint at their individual lifestyles.
Epitomizing Louis Vuitton’s savoir-faire and travel legacy, the Speedy P9 boldly reimagines the iconic Speedy, first introduced in the 1930s. This medium-sized carryall has become emblematic of Louis Vuitton’s travel heritage, forward-looking style, and exceptional savoir-faire. Men’s Creative Director Pharrell Williams introduced his take on this emblem of functional elegance just ahead of his Louis Vuitton debut, the Men’s Spring Summer 2024 Collection. He named the new iteration Speedy P9 – after Paris’s Pont-Neuf, the bridge on which that runway show was staged: P as in Pont or Bridge; 9 as in Nine or Neuf, which also means New. The calfskin is specifically chosen for its fine qualities first undergoes a double tanning process, followed by drum milling to achieve a butter-soft feel and waxy texture.
Each image reveals a wealth of items nestled inside Speedy P9, offering glimpses into the layered lives of House Ambassadors and Friends of the House.
The campaign photographed by Thomas Lagrange becomes intimate portraits of their owners — each bag imbued with the distinct, unmistakable imprint of the individual behind it.
