FOREVER FORNASETTI. NEW ENCOUNTERS marks a new chapter for the Milanese Atelier: a renewed vision of its universe, rooted in a distinctive heritage and projected into the present.
Under the artistic direction of Barnaba Fornasetti, the flagship store at Via Senato 2 is radically transformed through a project by the international studio Tutto Bene, translating the brand’s codes into a new spatial experience, between memory and contemporaneity.
From 13 April to 30 June, the ground floor hosts Fornasetti Fiori by Fjura, a flower shop curated by Simone Gooch, featuring sculptural floral compositions in dialogue with the Atelier’s imagery. The space is thus activated as a living, ever-evolving environment.
The project also introduces new collections, including 16 rugs created in collaboration with cc-tapis, defining a meeting point between art, design, and new forms of expression.
