Two New Brumes du Maroc Fragrance Mists That Take the Senses on a Journey
Moroccanoil®, the global leader in argan oil-infused beauty, expands its beloved Brumes du Maroc Hair & Body Fragrance Mist collection with two of the most sought-after scents from the Moroccanoil Body Collection. Since their debut, Ambiance de Plage and Dahlia Rouge have quickly become favorites among consumers and professional hairstylists alike, inspiring a growing desire for new ways to wear and enjoy these captivating fragrances.
The original Brumes du Maroc Fragrance Mist features Moroccanoil’s signature scent—a memorable blend of spicy amber and soft floral notes that has become synonymous with the brand since its inception. Now, Moroccanoil enriches its fragrance collection with the addition of Ambiance de Plage and Dahlia Rouge, delivering an immersive sensory experience while maintaining the same nourishing, lightweight formula consumers know and love.
Ambiance de Plage – Warm and uplifting, this fragrance evokes an exotic beach escape with notes of gardenia petals, shredded coconut, and pineapple.
Dahlia Rouge – Elegant and alluring, this sophisticated scent combines dahlia petals, tuberose blossom, and creamy sandalwood.
The new fragrance mists feature the same ultra-fine formula designed for both hair and body, offering a refreshing, head-to-toe sensory experience without disrupting your hairstyle. Enriched with nourishing argan oil and vitamin E, the lightweight mist helps hydrate both hair and skin while supporting optimal moisture levels. It also features innovative Sun Exposure Absorber technology, which helps protect hair and preserve color when exposed to sunlight.
“Fragrance is deeply personal. It’s connected to memory, identity, and the way consumers express themselves every day,” says Carmen Tal, Co-Founder of Moroccanoil. “Expanding this collection gives our community new ways to build and personalize their fragrance wardrobe, allowing them to layer our new Mediterranean-inspired scents with the entire Body Collection for a truly immersive, long-lasting fragrance experience.”
Sculpting Pomade Completes Moroccanoil’s Essential Styling Trio
Moroccanoil®, the global leader in argan oil-infused beauty, proudly introduces its latest styling innovation: Sculpting Pomade. Designed to deliver shape, shine, and strong hold, this high-performance formula is the newest addition to the brand’s styling portfolio. The launch marks Moroccanoil’s renewed focus on styling within its iconic haircare lineup, elevating the category with enhanced formulas, refreshed packaging, and a clearly defined trio of essential styling products.
The new Sculpting Pomade completes Moroccanoil’s styling collection, joining the recently redesigned Texture Clay and Molding Cream to create a cohesive range that makes it easier than ever to choose the ideal product based on the desired level of hold and finish—from sleek, structured styles to natural, effortless looks.
- Sculpting Pomade – Strong hold with high shine for smooth, polished, and sculpted hairstyles.
- Texture Clay – Medium, flexible hold with a matte finish for textured definition.
- Molding Cream – Flexible hold that enhances natural movement, shape, and effortless styling.
Together, the three products deliver precise, fully customizable styling while reinforcing Moroccanoil’s professional heritage and meeting the evolving needs of today’s consumers. The range also reflects the brand’s commitment to sustainability, with packaging made from 50% recycled plastic.
“At Moroccanoil, styling has always been rooted in performance and artistry,” says Bridget Brager, Global Ambassador for Moroccanoil. “What I love about Sculpting Pomade is how effortlessly it adapts to the needs of different clients—whether I’m creating perfectly tailored men’s styles or sleek ponytails and polished buns for women. It delivers control and shine without stiffness, making it an incredibly versatile tool for professional hairstylists and consumers alike to create any look with confidence.”
Moroccanoil Sculpting Pomade features a lightweight, water-based formula infused with the brand’s signature nourishing argan oil. It provides strong, long-lasting hold with a smooth, high-shine finish, making it ideal for both timeless classics and more fashion-forward styles. Designed to strike the perfect balance between control and flexibility, it keeps hair in place throughout the day without leaving it stiff, sticky, or greasy.
New Texture & Volume Powder for Instant Lift and Effortless, Natural-Looking Volume
Moroccanoil®, the global leader in argan oil-infused beauty, expands its styling collection with its latest innovation: Texture & Volume Powder. This high-performance styling powder delivers instant texture, flexible hold, and weightless volume, creating fuller-looking hair with long-lasting body and movement.
Designed for all hair types—especially fine, flat, or limp hair—the lightweight formula builds soft, touchable volume without leaving hair feeling sticky or stiff. With just a few shakes at the roots and a quick scalp massage, hair is instantly lifted, achieving natural-looking volume that lasts for up to 48 hours¹.
The Texture & Volume Powder is easily reactivated throughout the day. Simply massage the roots with your fingertips to revive lift and fullness—no additional product required. The formula also helps neutralize unwanted odors while leaving behind Moroccanoil’s signature fragrance, offering an instant refresh that goes beyond styling.
Unlike many volumizing powders that can leave visible residue or weigh hair down, Moroccanoil Texture & Volume Powder keeps hair soft to the touch while delivering a natural semi-matte finish. The result is never stiff or crunchy—just effortless, flexible volume that lasts from morning to night.
