The New Year chapter of the Holiday 2025 campaign continues to celebrate Maison Vivier, Roger Vivier’s recently inaugurated Parisian residence, through a miniature reproduction of the hôtel particulier.
French footwear maker Rog er Vivier is hig hlig hting craft across disciplines.
Τhe label’s 2025 holiday campaign uplifts the recent opening of Maison Vivier, its multi-level, 18th-century
Parisian estate. Recreated for the promotional push, the mansion is presented in miniature form, paired with a selection of
seasonal Rog er Vivier desig ns; the pieces are displayed on a g rand, larg er-than-life scale.
Proportional play
A short film and a series of stills, overseen by creative director Gherardo Felloni, see the maquette coated in a layer of snow.
As more of the frozen flakes fall from the sky, cameras capture items from Rog er Vivier’s footwear, jewelry and handbag
collections around the estate, from leather g oods placed on overhang ing balconies to stiletto heels basking in a recreation of
the property’s lush, g reen courtyard.
