Burberry celebrates its iconic outerwear and heritage with a new campaign, ‘Its Always Burberry Weather: Postcards from London’
Drawing on more than 165 years of heritage, Burberry continues to evolve its outerwear. Grounded in innovation, skill and a spirit of adventure, the house showcases its iconic designs through a new campaign, immersive pop-ups and heritage-inspired windows, while introducing more styles to its expanding outerwear family.
The campaign features four short films starring Academy Award-winning actor Olivia Colman, directed by John Madden, whose work includes ‘Shakespeare in Love’, ‘Captain Corelli’s Mandolin’ and ‘Operation Mincemeat’.
The films follow the adventures of first-time tourists exploring London, who encounter a variety of locals – all portrayed by Colman. From a cricket enthusiast to a woman behind a chip shop counter, her performances capture the essence of everyday London life. ‘Each film celebrates just a few of the many characters you’ll encounter in London,’ says Daniel Lee, Chief Creative Officer at Burberry.
The cast of tourists features international supermodels, including Amelia Gray, Liu Wen, Lucky Blue Smith, Mona Tougaard and Tyson Beckford. The shorts culminate in a fast-paced film that interweaves moments from each vignette, while showcasing Burberry outerwear.
