Linda Evangelista, Isabella Rossellini, Kim Ji-won Feature in New Bulgari Campaign
Bulgari has conscripted five personalities for its latest handbag campaign, promoting the new Bulgari Icons minaudière collection.
The “Carrying Culture” campaign celebrates Bvlgari Icons’ heritage through the Bvlgari Icons Minaudière Collection. Interpreted by five extraordinary women, each authors an intimate mini book, sharing her lived experience and giving voice to an Icon.
Along with Chimamanda Ngozi Adichie and Sumayya Vally, the talents are the faces and words of the new Bulgari Icons minaudière collection, which comes with the mission of “carrying culture.”
Mary Katrantzou’s latest range for Bvlgari – a limited collection of clutches that pays tribute to icons deeply rooted in the brand’s history. “These objects live at the intersection of jewellery and function; they are not just accessories, but cultural artefacts. They were intentionally designed not to hold a phone, but to hold intention and symbolism.” says Mary Katrantzou.
Each piece was inspired by a living icon. Canadian model Linda Evangelista, Nigerian writer Chimamanda Ngozi Adichie and South African architect Sumayya Vally are among the women selected, and each of them has shared a personal message inside their clutch. “It was deeply moving to read the wisdom they distilled in these miniature books,” reflects Katrantzou, who became Bvlgari’s first creative director of leather goods and accessories in 2024.
@Bulgari
