Your passion for fashion and the way you engage with this magnificent creative world are truly inspiring. How did your creative path begin. Tell us about your life story
I’m a true child of the seventies my mother was always creating things by hand — whether it was macramé, sewing, or making something beautiful herself. So I naturally grew up believing that you can create so many things yourself and find inspiration everywhere around you.I never studied design.
It somehow came to me naturally — together with my love for beautiful things
How did your love for fashion began, and when did you decide to follow your heart in this path?
I entered the fashion business at a relatively young age and started working as a buyer for leading boutiques in Germany.
Through that, my love for fashion kept growing stronger and stronger. After several years, I built my own business and today I have two stores in Munich.
For those stores, I always bought very individually. Then, around 20 years ago during a trip to India, I visited a women’s NGO and completely fell in love with the handcrafted work there — especially the traditional block printing on fabrics. And that’s really how it all started
What makes Nimo with Love so exceptional and stand out? What unique qualities define it and which are your preferences?
I believe Nimo with Love is special because it truly is an ode to women.
To women who are grounded in life, confident, and full of personality — without any age limit. Nimo with Love is something every woman can feel. It may sound a little funny to say that fashion can make you happy, but I truly believe my fashion does.
It’s the colors, the embroideries, the cuts — everything together simply gives you a good feeling.
At the same time, I care deeply about the way our products are made and about quality.
We work as sustainably as possible in Delhi with a small manufactory, print only with GOTS certification, and use organic cotton and high-quality linen. We truly try to reach the best standards in every area.
As my manufacturer always says so beautifully: “A happy product can only be a happy product if it is made by happy people.”
You speak to heart of women with your creations. How do they react, what kind of women are your best fans and in what way they affect your inspiration
I have to say it again, even if it may sound a little funny — I truly admire women ✨
I’m fascinated by the beauty of women, and I believe every woman, at every age, can be beautiful and deeply inspiring in her own way.
For me, that is real beauty. And outer beauty is only truly beautiful when there is inner beauty too.
Women around the world inspire me endlessly. I travel a lot and often spend time in very remote places with women working in handicraft, and every single time it moves and inspires me deeply ✨
What I especially love is meeting women who wear my pieces or who send me photos. That’s also why I love doing our pop-ups in Athens so much. You meet people there, you connect, and it makes me so happy when women tell me what they love about a piece, where they first bought it, or how many compliments they received while wearing it.
All of that truly makes my heart beat a little faster.
You dedicated the collection Little Donkey to Greece. What’s the story?
I’ve always been a huge animal lover, which is why animals have always played a special role in my collections ✨
But donkeys hold a very special place in my heart. I simply adore these animals. I find them beautiful, intelligent, and incredibly gentle with one another. And honestly, they are not stubborn at all, even though people always say that.
Two years ago, we already created a donkey collection, and we were overwhelmed by how successful it was. We never expected that.
For me personally, donkeys are deeply connected to Greece, even though they exist all over the world.
That’s why I wanted to bring them back and create a special donkey collection for Greece this summer.
What’s your connection with Greece and the people here? Tell us about the recent pop up
Personally, I’ve been traveling to Greece for many, many years. I simply love the vibe of the Greek islands, the culture, and the people .
And Athens is a very special city to me.
It has this unique energy that combines southern warmth, a little chaos, love, history, and life all together. I feel incredibly comfortable here, and that’s why Athens has become a place that always brings me great joy. And somehow, that’s how our pop-ups started too.
What do you feel about the fashion scene in Greece today?
I think the fashion scene in Greece has developed incredibly over the years.
It’s such a beautiful mix of young fashion, lots of color, happy energy, and traditional craftsmanship.
And I truly love seeing that, because in many other European countries, local fashion production is slowly disappearing — while in Greece, it still feels alive and valued.
Based in Germany in what way do the other countries influence you?
I live in Germany, but I travel a lot throughout the year.
And I’m always drawn to places where the sun shines and where life feels a little more vibrant and joyful.
Every country I travel to inspires me in some way — whether it’s Asian countries, South America, or India, where we produce our collections. But it can just as easily be the Baltic countries or the Balkans. Wherever there is handicraft and tradition, I feel inspired.
I love wandering through flea markets or discovering traditional little stores.
What about your collaborations around the world. What makes them so unique?
I try to create two or three collaborations every year. And they can be completely different — with stores, with inspiring women, or even with hotels. I believe every collaboration helps you grow and makes the brand a little more unique. It keeps you from always doing the same thing and pushes you to think in new ways. This year, for example, we’re also doing a big pop-up in São Paulo together with Pinga. For this, we’re creating a very special collection inspired by Brazilian colors, energy, and spirit.
You have also added a home collection and accessories making the Nimo world more powerful. Whats your best and what else is there in your plans?
Nimo with Love is truly a lifestyle. It’s never just about clothing. For me, a beautiful way of living also means a beautifully set table, cushions on your sofa, and all the little things that make life feel a bit more special. I personally love inviting people to my home and creating a beautiful table setting, because the eye always enjoys the experience too. Everything that makes life more beautiful inspires me to create. And who knows what the future will bring — I can absolutely imagine wallpapers and so much more.
Which piece from your collection do you have the deepest emotional connection with and why?
That’s such a difficult question. Honestly, I feel connected to every single piece, because each one somehow starts with my own ideas. I keep all my Nimo pieces and never give them away. The collection keeps growing and growing — and maybe one day I’ll create a very special archive collection from all of them.
What would you consider the main highlights of your career?
My biggest highlight is probably that over all these years, I managed to build two stores, create a successful collection, have a beautiful family with two children, and keep a wonderful circle of friends.
To balance business and private life through all these years — that honestly means the most to me.
What goals are you pursuing now?
Keep the pace and have fun! That is definitely one of my biggest goals in life.
What elevates your aesthetics to a new level?
I believe it’s important to surround yourself with people who inspire you.
In so many different ways — intellectually, through fashion, or simply through their way of life.
Your dream project
Oh, when I start dreaming! I would absolutely love to help design a hotel one day — ideally somewhere sunny in the world.
And I would also love to redesign an entire airline crew wardrobe, because honestly, I think most flight crews are terribly dressed.
So yes… I’m pretty sure there are still many exciting projects waiting ahead.
When you enter a room what draws your attention first?
Without a doubt, I instantly react to colors. For me, they are everything. And besides that, I truly love beautiful interiors and spaces.
The designer you adore
Definitely Edgardo Osorio, the founder of Aquazzura — for his extraordinary talent for creating the most beautiful shoes in the world, while also turning his boutiques into little dream worlds.
I truly admire Mercedes Salazar, the Bogotá-based designer, for her creativity and her ability to transform traditional Colombian craftsmanship into modern design — from beautiful handbags to stunning interior pieces such as lamps, mirrors, and many other extraordinary objects.
Scarfs from Yaser Shaw creates absolute masterpieces and true works of art. I collect his shawls and love them dearly. Every single piece is unique, handcrafted in cashmere, woven and embroidered with incredible artistry — truly a piece of art.
And certainly Paul Smith. I admire how he has continuously reinvented himself throughout the years. No store is like another, and his work is defined by remarkable creativity and a playful sense of elegance.
An exhibition you will never forget
I will never forget my very first trade show. It was in Miami, and at first it was relatively quiet — I was actually starting to feel a little frustrated.
And then Tara from the Bahamas, from Colse of Nassau, walked in. She became my very first customer and placed an amazing order. To this day, she still writes to me. It was truly such a special and unforgettable experience.
The best bit of advice you ever received and the one you gave
Do your own thing and stay true to yourself. I truly believe that’s what everyone should do. In the end, that’s the best thing in life.
Your motto
Never give up — the journey is the destination, and I truly love it.
And one of my favorite sayings: “Not my circus, not my monkeys.”
The last thing you bought and loved
I collect ceramics, and while I was recently in Folegandros , I bought the most charming pieces from Lisbeth, who has been living there for many, many years. They are not only beautiful objects, but also such a wonderful reminder of that special time.
Favourite guilty pleasure?
Unfortunately, I’m weak when it comes to all kinds of sweets — that’s definitely one of my biggest guilty pleasures. And my other big guilty pleasure is that I’m a passionate collector. No matter where I travel, I always find something worth bringing home with me. And once I’m back home, it makes me happy — even if it turns into quite a colorful collection.
What’s on your reading list?
I just finished this book, and it moved me deeply. It’s written by the German-Iranian author Jina Khayyer, who tells parts of her family’s story. Especially in times like these, it’s a very powerful and remarkable story.
In another life you would have been
That’s such a funny question — and my answer is always, with a wink: in my next life, I’d want to be my dog. Because I’d say my dog has the best life in the world, and she truly is a little princess.
Any recent discovery?
Honestly, I’m constantly discovering new things because I read a lot — everything from books to newspapers and magazines. Of course, I also browse Instagram, although I try to do that less. And I simply go through the world with open eyes. There’s always something I take a photo of, want to read more about later, or maybe buy — like a book or something similar.
How do you see yourself in ten years?
That’s a good question. To be completely honest, I live in the present. I neither live in the past nor in the future, and I don’t really like making too many plans for the future because I think life rarely turns out exactly the way we imagine it. History shows us that as well. So yes — I’m very much a child of the present.
What are three places you return to time after time and why
From a business perspective, I’d definitely say Delhi, Milan, and Paris. Those are the places I keep returning to — basically every year, sometimes even several times a year — and always with great pleasure. I have friends there and I love the cafés, restaurants, and everything that comes with those cities.
Privately, though, there are a few places that are especially close to my heart. One is near Sorrento — not the town itself, but the hotel “La Minervetta ,” which is truly my happy place and somewhere I always love going back to.
Then there’s Ligurian Coast, especially Casa Pernice — another happy place that I’m always excited to return to.
And beyond that, Uzbekistan is definitely a country that completely captured my heart, and so did Brazil.
Your definition of beauty
Beauty is everything and nothing at the same time. Beauty lies in the eye of the beholder. I don’t think there’s one single definition of it.
What do you consider Authentic?
For me, authenticity means truly being who you are — looking in the mirror and genuinely seeing yourself. I think, in the end, people can only play a role for a certain amount of time. And I believe others connect with you much more when you’re authentic, because sensitive people notice that very quickly.
What would design for TheAuthentics.gr?
First, I’d take you to a truly authentic Greek taverna for lunch or dinner, share a bottle of wine, and talk about what matters to you and what you envision. And only then would I start designing. I think the most important thing is to listen first before beginning the design process.
