Step inside Saks Fifth Avenue’s Holiday 2026 campaign, Main Character Energy, directed and photographed by Nadine Ijewere. Set within the iconic New York flagship, the campaign follows Ruby Lyn, Stella Jones, Solange Smith, Luna Yohannan, Divine Mugisha and George McNally on a festive journey through fashion, friendship and unexpected discoveries. From thoughtfully curated gifts and holiday dressing to the Saks Fifth Avenue Holiday Market, the campaign captures the pleasure of finding something extraordinary. The celebrations culminate on November 23, 2026, with the unveiling of Saks Fifth Avenue’s holiday windows and light show in New York City.
Campaign: Main Character Energy
Maison: Saks Fifth Avenue Season: Holiday 2026
Direction & Photography: Nadine Ijewere
Editorial: Luxferity Campaign footage and imagery: Saks Fifth Avenue
