The new FOVOS (fear) collection marks a deeply introspective moment for designer Elina Kakourou—a shift towards fear not as an abstract idea, but as a sensation lived in the body and translated into jewelry.
Since founding her brand in 2017, Kakuru has developed collections rooted in human experience. From ENOSIS to SPOROS, material and technique are consistently intertwined with an internal narrative.
At a time when the presence of fear feels increasingly pervasive—sometimes visible, often underlying—FOVOS seeks to give it form. As Kakuru notes, “I was interested in capturing fear not as something we avoid, but as something we carry, something that shapes us.”
In FOVOS, she employs the ancient and highly intricate technique of granulation. Tiny spherical units accumulate—grain by grain—forming surfaces that resemble nests, echoing the way fear settles and builds within us.
For the first time, precious and semi-precious stones—tourmalines, emeralds, rubies—are embedded as if discovered within the structure itself, like hidden elements revealed from within. Silver 925 and 18K yellow gold coexist in a tension between light and darkness, while oxidation enhances this duality, bringing the surface forward as a trace.
Through collaborations with creators working across image and narrative, the collection extends beyond jewelry as an object.
For FOVOS, Kakuru collaborates with filmmaker and visual artist Efi Gousi, who translates emotion into a cinematic, dreamlike visual language. In parallel, installations by Timothy Laskaratos expand the narrative into the physical space of the store, where columns with exposed rebar, metallic structures, and blue and white flags compose an environment that evokes an urban landscape in progress.
The collection does not attempt to explain fear. It allows it to exist—as form, as surface, as something that persists. And perhaps, through this transformation, fear can be seen differently—not as something to be avoided, but as something that may, unexpectedly, hold a certain beauty.
About Kakuru
Kakuru is an independent jewelry brand based in Athens, founded in 2017 by designer Elina Kakourou. Her practice moves between nature, emotion, and craftsmanship, approaching jewelry as a medium of expression and storytelling rather than mere ornament. All pieces are designed and handcrafted in her studio in the center of Athens.
Credits
Director: Efi Gousi
DOP: Aigli Drakou
Edit: Alexandros Papathanasopoulos
Colour: Gregory Arvanitis
Music: Manos Milonakis
Styling: Phillip Missas
Make Up & Hair: Vivian Katt
Backstage Photos: Panagiotis Papathanassis
Models: SinLui (from D Model Agency) and Antino Anhedonia
