Burberry celebrates 170 years with holiday campaign
The film offers a playful interpretation of a traditional British Christmas gathering, with guests celebrating the festive season in Burberry designs.
To celebrate 170 years, Burberry gathers at Longleat House, where hosts Pierce Brosnan and Fiona Shaw welcome friends of the house, including Cara Delevingne, Dylan Brosnan, Kim Min-ha, Nico Parker, Wu Lei, Dwyane Wade, Gabrielle Union and Emma Thynn, Marchioness of Bath
Burberry is celebrating its 170th anniversary with its 2026 holiday campaign, Wrapped in Burberry: Celebrating 170 Years, bringing together a festive film, seasonal collections and in-store experiences inspired by the traditions of a British country Christmas.
Directed by filmmaker and artist Harmony Korine, the campaign film is set at Longleat House in Wiltshire, the historic home of the Marquess of Bath. Actors Pierce Brosnan and Fiona Shaw host a gathering of friends from the worlds of film, fashion and sport, including Cara Delevingne, Dylan Brosnan, Dwyane Wade, Gabrielle Union, Kim Min-ha, Nico Parker and Wu Lei.
Daniel Lee, Chief Creative Officer at Burberry: “We wanted to celebrate 170 years of Burberry with a proper party. Family, friends, great gifts and everyone dressed up.”
The campaign also highlights the brand’s seasonal gifting collections, with cashmere, signature outerwear, accessories and collaborations forming part of the offering.
