Hermès officially launched its website Hermès.com in Greece on May 21, 2026, unveiling the maison’s first digital flagship in the country and introducing a refined omnichannel experience that blends e-commerce with rich editorial storytelling in a single digital destination.
Inspired by the spirit of Hermès boutiques — known for their creativity, welcoming atmosphere, aesthetics, window displays, objects, services, and the stories they tell — the new hermes.com reflects the expectations and habits of the contemporary consumer. Designed by the house’s own specialists with an omnichannel philosophy at its core, the platform offers a seamless and elevated browsing experience.
Through the website, visitors can finally acquire a long-desired Hermès creation or unexpectedly discover a new piece while exploring the collections of the maison’s sixteen métiers. With just a few clicks, users are invited to immerse themselves in the craftsmanship and creativity that define the house.
The homepage features a work by Greek artist Elias Kafouros, whose distinctive visual language creates a dialogue between the contemporary spirit of Hermès and the vibrant cultural identity of Athens.
Films, photography, and editorial articles enrich the platform, offering visitors deeper insight into the world of Hermès. The content highlights the stories behind the creations, artisans, craftsmanship, workshops, events, materials, artists, and fashion shows that shape the identity of the maison.
The experience will continue to evolve through new content inspired by local events and cultural programs, further enhancing the services offered to visitors in Greece.
The introduction of the WTS (Web to Shop) service will allow customers to complete purchases online and collect their items directly from the Hermès boutique in Athens, combining the convenience of digital shopping with the experience of the physical store.
For the first time in Greece, Hermès.com brings the Hermès online shopping experience to local customers, merging the house’s creativity, authenticity, and uniqueness with the functionality and ease of a modern luxury e-commerce platform.
