Watch the campaign film “Shape of Dreams” directed by academy award winner Spike Jonze
A week after the mysterious sneak peek, On dropped its latest campaign starring Zendaya (she’s been a face of the brand since June 2024). In it, she wears retro sportif styles she helped create—her first apparel assortment as part of her ongoing partnership with the activewear brand—which she described in a statement as “pieces that feel versatile and easy to wear.” There’s also the Cloudnova Moon, On’s take on the ballet sneaker trend and the third shoe Zendaya and Roach have worked on with On, joining last year’s Cloudzone Moon and the Cloudzone Tilt.
The Cloudnova Moon comes in four shades. It has the same low-profile, glove-like nature of ballet shoes, only with perforated mesh from toe-to-heel. In lieu of laces, Zendaya and Roach went with elasticized, criss-cross velcro straps.
