Snow covered Mount Parnassus, a white, alpine landscape, almost otherworldly, seemingly off-season for a swimwear campaign—was chosen by renowned designer Stefania Frangista as the natural setting to photograph the first pieces of her new swimwear collection: an early drop with the evocative title “Après.”
There, several of the new designs—the Prince, Bruna, and Ali bikinis, along with the Josie one-piece—are photographed outdoors against the dazzling white of the mountain, or inside a rustic, atmospheric chalet. The result is a quiet yet almost cinematic narrative, made compelling through striking visual contrasts: a bare silhouette in swimwear set against the cold snow; pied-de-poule and sensual leopard prints juxtaposed with warm wood and fur.
The new leopard print makes its first appearance in this visual story—not as part of this drop, but as a subtle hint of what’s to come in the months ahead.
The Après mini-collection does more than introduce new designs. It reinforces a bold attitude that the Stefania Frangista brand has embraced from the very beginning: a distinctly modern approach to swimwear, where silhouettes remain clean, fit is essential, and aesthetics are free from unnecessary noise.
By now, the Stefania Frangista style is instantly recognizable: laser-cut lines, impeccable fit, and a subtle sensuality that doesn’t seek attention but naturally draws it. Each piece is designed to enhance the body without restricting it—to follow its form, rather than impose one.
Stefania Frangista continues to design with clarity of intent: swimwear that does not belong to a single moment but remains timeless, beyond seasonality—entirely made in Greece using high-quality European materials. Nothing is added without purpose; nothing is removed without thought.
The first swimwear drop, titled “Après,” was photographed by Olivia Filippou, whose lens captures the collection’s quiet intensity, while the atmospheric video is directed by Tasos Chatzis. In front of the camera, model Magda Gkioka moves with effortless ease, natural confidence, and a presence that seeks no validation.
