The Athenian Riviera has long been synonymous with a sense of Greek dolce vita. The sun reflects on the sea, salt lingers on the skin, and time seems to slow down. It is an effortless kind of luxury, imbued with a nostalgic aura that recalls summers of another era. Here, the city gently dissolves into blue, just minutes from the center of Athens. It is the place where the modern woman of Zeus + Dione surrenders to summer.
Within this landscape, Villa 803 at One&Only Aesthesis, overlooking the beach of Glyfada, became the setting for the presentation of the Spring/Summer ’26 collection. Diffused light, open spaces, and the sound of the sea within arm’s reach create an environment that invites you to unwind and drift away—if only in your mind—aboard a boat crossing the Aegean. This is precisely where the story of the collection begins. Like every Greek summer.
For creative director Marios Schwab, Neon Odyssey explores this idea of escape, where the energy of the city meets the calm of nature. The word neon, derived from the Greek “νέον,” signals the beginning of a new journey—a passage “toward the unknown, guided by hope.” This reference also draws inspiration from the familiar image of urban Athens in the past. The vivid pink and yellow hues of neon signs that once illuminated the city’s streets at night are translated into a contemporary color proposal, set in dialogue with an earthy palette: tan, gold, soft pink, ecru, and cream. Among these gentle tones, neon creates contrast, flattering sun-kissed skin.
These shades appear in jacquard fabrics of silk and silk-blend cotton, while the collection also incorporates pure cotton textiles and cotton-linen blends. The materials offer comfort and understated luxury, while the mélange weave allows colors to blend naturally. Crochet—one of the most characteristic elements of Greek craftsmanship—returns as a key feature of the collection.
Embroidery and textured details across garments and leather accessories recall scenes from Odyssey: the sailing ship bound for Ithaca, the lotus fruit that erases memory, the Sirens calling from the rocks as Odysseus, tied to the mast, resists their song, and Penelope at her loom, patiently weaving time itself. In the jewelry, the traditional “spathoto” motif is reinterpreted into sculptural chains. Touches of neon run through handwoven straw pieces and intricate passementerie belts. In this way, craftsmanship becomes storytelling—and storytelling, a map of the journey.
