With the announcement of the Pantone of the Year, the Gervasoni flagship store at Via Durini7 in Milan renews itself through an installation that embraces its spirit.
Almost White is a statement of poetics and identity: a white that is never absolute, but layered, nuanced, and crossed by textures, reflections, and subtle chromatic variations. The palette unfolds through stratification, guiding the gaze along the showroom path in a natural progression, where each setting connects to the next through chromatic and material details.
The installation opens with an initial outdoor area, conceived as aluminous threshold. The Noa36table is surrounded by Brise 23 and 24chairs, while the Ghost Out 05armchair introduces the collection’s iconic informality. The Inout 42 and 43coffee tables engage in dialogue with the modular Hashisofa, recognizable for its rigorous structure softened by generous cushions, accompanied by the Ripple 195floor lamp, whose textured surface reflects light with delicate vibrations.
The path then leads into a large living area dominated by two Ghost 112sofas facing each other in a symmetrical and welcoming composition. Their soft slipcovers converse with the Ghost 11armchair, emphasizing the idea of informal comfort that defines the collection. At the center, the Gray 49and Brick 242 and 244coffee tables establish a balance between solid volumes and tactile surfaces. The Gray 41 and 42tables host the Pajama 92lamp, while the Next 999rug visually anchors the living area.
The journey continues into a second, more intimate living space, where the modular Lollsofa expresses itself through a broad and articulated configuration. Its enveloping forms and flexible modularity suggest a spontaneous, contemporary comfort. The Brise 44 and 43tables lighten the composition with essential volumes and clean surfaces.
The dining area is defined by the Mediterraneo 33table as its focal point, surrounded by Eidos 23and Inout 823chairs. The presence of Ghost Out 23and the Daencollection creates a dialogue between indoor and outdoor environments.
A new living area follows, conceived as a soft pause along the path. The Nuvola 12sofa is paired with the Heiko 42coffee table, distinguished by its sculptural, material texture. The Pajama 92lamp, together with Yaku 61and Spin 95, introduces discreet luminous accents, balanced against the dominant neutral palette.
The path concludes with the modular Samet High, distinguished by its decisive proportions and high backrest, capable of defining space with measured presence. The Brick 19 and 18tables accompany the composition with compact, tactile surfaces, while the Loll 07armchair adds a further layer of comfort. Here, the palette opens more clearly: whites soften into powder blues and muted greens, suggesting a reading of Pantone 2026 filtered through Gervasoni’s identity.
Not a declared statement, but a natural harmony between chromatic research and material expression.
Almost White explores the boundary between neutrality and character. An invitation to observe nuances, to recognize the strength of details, and to inhabit space as a dynamic balance between light, matter, and proportion.
In Greece, Gervasoni is represented by Interni Moda Bagno
